5 Basic Components of a Web Strategy

by FWPsite on April 20, 2011

There are numerous things a company can do to build their online strategy.  Here are 5 basic web components necessary for an online strategy.

  1. .Com – Every company needs its own domain, even if you work with Etsy or other various sites.  You need a domain that is yours
  2. Hosted Email – please stop contacting me at @gmail.com or any other email.  This is your business, make sure your brand is consistent across the board.
  3. Twitter – set up a twitter account with your company name or at least as close as you can get to it.  If you don’t use it, that’s fine, just point us to where to reach you.
  4. Facebook – this mainly applies to a companies with doors to their business.  But, claiming the Facebook page ensures that it will protect your brand, improve your SEO and allow you to have it available when you need it.
  5. Content – Content is king, will always be king and it is still the best way for your business to be found, understood, and uniquely yours.  Write your own content, have it reviewed, and proudly post it on your own site, social media pages, etc.
  6. No Spam – PLEASE DO NOT SPAM YOUR FRIENDS AND FAMILIES – the above 5 are basic building blocks of an online strategy, but please use tact when promoting your business, idea, charity.  We like you, we want you to do well, but please don’t be pushy.  It’s a fine line, please be respectful.

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